I'm a social media manager specialising in visual identity and grid design for hospitality and lifestyle brands — cafés, brunch spots and restaurants alongside wellness, beauty and design. From concept, content styling and reels to carousels, stories, caption tone and the architecture of the grid itself, I create feeds that feel considered, on-brand and impossible to scroll past. The selected work that follows spans eleven clients and eleven very different worlds.
TACL is a one-person boutique studio led end-to-end by Tuce Atmaca. That's deliberate: it's what keeps the work considered, consistent and genuinely yours.
From first strategy call to the final post, you have one point of contact — the person who plans your content is the person who creates it. No account managers, no handoffs, nothing lost in translation.
I take on a small number of clients on purpose. Every brand gets senior-level attention and a feed built from scratch for it — never a recycled template or a junior's first attempt.
Because the same hands touch every deliverable, quality never dips between posts, weeks or campaigns. What you see in this portfolio is the baseline, not the highlight reel.
I look at the whole picture — how your feed, content, paid ads and website work together to turn attention into customers — rather than simply filling a grid.
An all-day café and bar in Finsbury. I styled a warm, editorial food grid — latte art, brunch plates and seasonal drinks shot against books and soft light — held together with consistent "frame" typographic overlays, so the menu reads as a considered lifestyle destination rather than just a coffee shop.
A bold Shoreditch brunch spot. Punchy yellow-and-green branding, matcha moments and crave-worthy plates are mixed with real customer energy and user-generated content, giving the feed a young, social, share-now feel that drives footfall and tags.
A fresh-pasta concept on Old Street. Saturated reds, the playful mascot and close, glossy pasta shots build a high-energy, appetite-first grid — fresh dough, "build your own" and street-food spirit packaged to feel fun, fast and unmistakably Bigoli.
A London party-ice delivery brand. Crisp blues, frosted textures and cocktail-led photography turn a functional product into a lifestyle one — clear "Party Ice", "Cube Ice" and "Order Now" tiles keep the grid shoppable, while drinks and picnic moments sell the occasion, not just the bag.
Building trust for an aesthetics clinic. I balanced polished campaign frames in a signature navy with credible treatment close-ups, education and honest before-and-afters — so the feed feels both premium and clinically reassuring, the line that turns followers into bookings.
An aesthetics clinic in Cavendish. The grid leans into soft, clinical reassurance — HIFU, microneedling, HydraFacial and IV treatments shown through close, editorial reels in gentle pinks and clean whites — pairing education with "Book Now" prompts to turn curiosity into consultations.
A London hair salon built around colour. The grid pairs glossy balayage and blonde transformations with salon-craft detail — swatch rings, colour bowls, the cut in progress — and editorial "Book Now" prompts, so the feed works as both a portfolio and a quiet booking funnel.
A sensory, slow-living wellness brand. The grid trades hard selling for feeling: sun-washed neutrals, natural texture and generous negative space, with product woven into a calm sun-and-stone world. A consistent tone builds a recognisable, premium signature scroll after scroll.
A sculptural furniture and interiors label with a gallery sensibility. The feed leans moody and editorial — brutalist forms, leather and metal shot like art, intercut with fashion-led campaign imagery — to frame each piece as a collectible design object.
A handmade crochet-keepsake brand for new parents. Soft, nostalgic palettes and playful typography sit beside shoppable product tiles and quote cards, keeping the grid warm and gift-led while making it effortless to tap and buy.
Positioning a pet-carrier label as a luxury lifestyle brand rather than a pet shop. I built a warm, tactile grid around tan leather and gold hardware — close-up product detail, styled flat-lays and real-dog moments — so every post reads as aspirational and editorial.
